New Zealand’s smallest university has collaborated with M Square Media in an effort to boost the number of African students it enrolls.

Lincoln University in the Canterbury area expects that its “niche and specialized” programs would attract more foreign students from the continent.

“Lincoln University can continue to aspire towards greater success in the global arena through its ability to maintain and develop international relations and the building of a robust pipeline of international students coming to the campus,” Roger Shew, director, International at Lincoln said.

The global and in-country office model presently serves about 45 partner universities across the globe.

“MSM’s unique business model has shown to be highly successful in achieving strong growth in enrolments by managing recruitment through local teams dedicated to each institution,” Shew suggested.

The university intends to target nine African nations and to provide a “vibrant and inclusive” campus culture. It now has 3,000 students from 80 different nations.





“They also manage a large agent network on behalf of each institutional partner,” Shew added. “We are looking forward to a high-achieving partnership with MSM in new markets where previously we had little or no presence.”

Ghana, Kenya, Morocco, Nigeria, Rwanda, Senegal, Tanzania, Zimbabwe, and Cameroon are among the nations involved. Furthermore, the new collaboration intends to broaden its presence in Turkey, Peru, and Colombia.

“We have a global reach, belonging to the Global Challenges University Alliance, which includes top universities on every continent and address issues relating to food security, bio-energy, sustainable urban development, and climate change,” Shew added.

“This is in addition to a partnership agreement with the Euroleague for Life Sciences, an exclusive network of seven leading European universities, with Lincoln being the only full non-European member.”

While New Zealand’s borders remain closed to new students, the partners stressed that students may begin online courses from their home countries until conditions enable travel to resume.

They are also exploring potential African partner agreements for students to begin their studies at universities in their home countries before transferring to New Zealand when circumstances allow.


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